simplybook.it

We performed a comprehensive analysis of simplybook.it on 2026-07-02. The website returned an HTTP 200 status code with a server response time of 42133ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 429 KB. The website uses a secure HTTPS connection with a valid SSL certificate issued by Sectigo Limited (OV type). The connection is encrypted using TLS 1.3 with the TLS_AES_256_GCM_SHA384 cipher suite and sha256WithRSAEncryption signature algorithm. The certificate covers 2 domain(s) (Subject Alternative Names) and expires on 2027-01-06, which is 188 days from now. The security headers analysis reveals a score of 35/100 (below average). The following security headers are properly configured: Strict-Transport-Security (HSTS) and X-Frame-Options. However, the site is missing Content-Security-Policy, X-Content-Type-Options, Referrer-Policy, and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 5 technologies across 4 categories powering simplybook.it. The detected stack includes Google Analytics 4, Matomo, Google Tag Manager, Fastly, and YouTube Embed. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, simplybook.it receives an overall trust score of 69/100, classified as "Likely Safe".

After conducting a thorough safety and legitimacy analysis, simplybook.it receives a trust score of 69/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, and a valid SSL certificate issued by Sectigo Limited with 188 days until expiration. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked simplybook.it against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

Our technology detection engine scanned simplybook.it and identified 5 distinct technologies across 4 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Analytics: Google Analytics 4 and Matomo — tracks visitor behavior and provides traffic insights for simplybook.it. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for simplybook.it. CDN: Fastly — accelerates content delivery by caching assets at edge locations worldwide for simplybook.it. Video: YouTube Embed — provides video hosting and playback for simplybook.it. We also extracted the following tracking identifiers: Google Tag Manager container GTM-WHF2WR. These IDs can be used to identify other websites operated by the same organization.

simplybook.it delivers its homepage in 42133ms (server response time), which is considered slow by industry standards. The total page weight is 429 KB, and we detected 515 resource requests loading assets from 30 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 2 CSS files and 0 out of 12 JavaScript files are minified. Minifying the remaining 14 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of simplybook.it produces approximately 0.21g of CO₂, earning a carbon rating of B. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 429 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for simplybook.it. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

simplybook.it resolves to the IPv4 address 151.80.231.30, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 1 A record(s) configured. The domain name system is managed by 2 name servers: pdns13.domaincontrol.com and pdns14.domaincontrol.com. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for simplybook.it is handled by secureserver.net with 2 MX records configured: smtp.secureserver.net and mailstore1.secureserver.net. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF is not configured, meaning any server could potentially send emails pretending to be from this domain. This is a significant email security concern. DMARC is not configured, leaving the domain vulnerable to email spoofing and phishing attacks that impersonate this domain. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for simplybook.it. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions.

The homepage of simplybook.it contains 2,682 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 9 H2 headings, 53 H3 headings, 13 H4 headings. The page includes 76 images. 2 images (3%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 97% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 283 internal links pointing to other pages on the same domain and 37 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 12 external JavaScript files, 2 CSS stylesheets, and 3 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), robots.txt (controls search engine crawling behavior), and Schema.org structured data (Answer, FAQPage, Organization, PostalAddress, Question, and VideoObject). We detected the following payment methods accepted on simplybook.it: Discover, Apple Pay, and Google Pay. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 5 platforms: Facebook (@simplybook), Twitter (@simplybookme), Instagram (@simplybook.me), Linkedin (@10313786), and Youtube (@SimplyBookme-booking-system). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The title tag for simplybook.it is well-optimized at 47 characters: "SimplyBook.me - Free Appointment Booking System". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 154 characters (well-optimized): "Online booking system. Booking website or widget for your own website. Let clients schedule appointments, get reminders ...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://simplybook.me/en/, preventing duplicate content issues, the page language is declared as en, the meta robots directive is set to index, follow, and a favicon is configured. Open Graph meta tags are configured with 3/4 recommended fields: OG title ("SimplyBook.me - Free Appointment Booking System..."), OG description, OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. A Twitter Card of type summary_large_image is configured, which controls how links appear when shared on Twitter/X. The "summary_large_image" type displays a large image preview, which typically generates higher engagement rates than the basic card type. The site implements Schema.org structured data with the following types: Answer, FAQPage, Organization, PostalAddress, Question, and VideoObject. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.