willies.co.uk

We performed a comprehensive analysis of willies.co.uk on 2026-07-05. The website returned an HTTP 200 status code with a server response time of 29044ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 876 KB, and the site is served behind a CDN (Content Delivery Network). The website uses a secure HTTPS connection with a valid SSL certificate issued by Let's Encrypt (DV type). The connection is encrypted using TLS 1.3 with the TLS_AES_256_GCM_SHA384 cipher suite and ECDSA-SHA384 signature algorithm. The certificate covers 1 domain(s) (Subject Alternative Names) and expires on 2026-08-31, which is 57 days from now. The security headers analysis reveals a score of 70/100 (good). The following security headers are properly configured: Content-Security-Policy, Strict-Transport-Security (HSTS), X-Frame-Options, and X-Content-Type-Options. However, the site is missing Referrer-Policy and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 11 technologies across 10 categories powering willies.co.uk. The detected stack includes Shopify, Webpack, Google Analytics 4, Microsoft Clarity, Google Tag Manager, Klaviyo, Shop Pay, reCAPTCHA v3, Amazon CloudFront, Google Fonts, and jQuery. The primary e-commerce platform is Shopify. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, willies.co.uk receives an overall trust score of 80/100, classified as "Very Likely Safe".

After conducting a thorough safety and legitimacy analysis, willies.co.uk receives a trust score of 80/100, which places it in the "Very Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, a valid SSL certificate issued by Let's Encrypt with 57 days until expiration, SPF (Sender Policy Framework) email authentication preventing email spoofing, and DMARC email authentication with a quarantine policy. Areas of concern include: missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked willies.co.uk against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

Our technology detection engine scanned willies.co.uk and identified 11 distinct technologies across 10 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Ecommerce: Shopify — powers the online store and shopping functionality for willies.co.uk. Build Tool: Webpack — bundles and optimizes the JavaScript and CSS assets for willies.co.uk. Analytics: Google Analytics 4 and Microsoft Clarity — tracks visitor behavior and provides traffic insights for willies.co.uk. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for willies.co.uk. Email Marketing: Klaviyo — manages email campaigns and subscriber lists for willies.co.uk. Payments: Shop Pay — processes payment transactions for willies.co.uk. Security: reCAPTCHA v3 — provides security features like bot detection and CAPTCHA for willies.co.uk. CDN: Amazon CloudFront — accelerates content delivery by caching assets at edge locations worldwide for willies.co.uk. Fonts: Google Fonts — delivers web fonts for typography for willies.co.uk. JavaScript Library: jQuery — provides utility functions and DOM manipulation for willies.co.uk. We also extracted the following tracking identifiers: Google Analytics 4 Measurement ID G-BTFX6QP3CN, Google Tag Manager container GTM-KHG8BC5, and Intercom App ID 1783207. These IDs can be used to identify other websites operated by the same organization.

willies.co.uk delivers its homepage in 29044ms (server response time), which is considered slow by industry standards. The total page weight is 876 KB, and we detected 849 resource requests loading assets from 20 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 3 out of 83 CSS files and 2 out of 40 JavaScript files are minified. Minifying the remaining 118 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of willies.co.uk produces approximately 0.43g of CO₂, earning a carbon rating of D. The website's carbon footprint could be reduced by optimizing images, enabling compression, reducing third-party scripts, and leveraging caching. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 876 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for willies.co.uk. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

willies.co.uk resolves to the IPv4 address 23.227.38.65, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 1 A record(s) configured. The domain name system is managed by 4 name servers: ns1.bdm.microsoftonline.com, ns2.bdm.microsoftonline.com, ns3.bdm.microsoftonline.com, and ns4.bdm.microsoftonline.com. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for willies.co.uk is handled by Microsoft 365 with 1 MX records configured: willies-co-uk.mail.protection.outlook.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a quarantine policy — a moderate setting, directing unauthorized emails to spam/junk folders. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for willies.co.uk. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions.

The homepage of willies.co.uk contains 2,938 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 16 H2 headings, 61 H3 headings, 0 H4 headings. The page includes 68 images. 12 images (18%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 82% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 638 internal links pointing to other pages on the same domain and 14 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 40 external JavaScript files, 83 CSS stylesheets, and 4 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), robots.txt (controls search engine crawling behavior), and Schema.org structured data (SearchAction and WebSite). We detected the following payment methods accepted on willies.co.uk: Visa, Mastercard, American Express, Discover, UnionPay, Diners Club, Apple Pay, Google Pay, Shop Pay, and Klarna. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 5 platforms: Facebook (@willies.co.uk), Twitter (@willies_ihe), Instagram (@willies.co.uk), Youtube (@officialwillies), and Tiktok (@willies.co.uk). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The title tag for willies.co.uk is well-optimized at 53 characters: "Ice Hockey, Inline & Figure Skating Shop UK | Willies". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 146 characters (well-optimized): "Shop ice hockey, inline and figure skating equipment from Bauer, CCM, Edea, Jackson and Graf. Expert fitting, sharpening...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.willies.co.uk/, preventing duplicate content issues, the page language is declared as en-gb, and a favicon is configured. Open Graph meta tags are configured with 3/4 recommended fields: OG title ("Ice Hockey, Inline & Figure Skating Shop UK | Willies..."), OG description, OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. A Twitter Card of type summary_large_image is configured, which controls how links appear when shared on Twitter/X. The "summary_large_image" type displays a large image preview, which typically generates higher engagement rates than the basic card type. The site implements Schema.org structured data with the following types: SearchAction and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.