🌐

xpel.com

BigCommerce
✓ HTTPS ✓ HTTP/2 Cloudflare ✓ Gzip 60.0% ⚡ 26439ms BigCommerce
xpel.com Overview

Get a snapshot of xpel.com's online performance, security posture, and technology profile.

xpel.com Website Overview & Technology Report

82
Trust Score
Very Likely Safe
100
Security
Headers: 6/6
26439ms
Response
Slow
12
Technologies
Detected
🤖 AI Analysis

We performed a comprehensive analysis of xpel.com on 2026-06-30. The website returned an HTTP 200 status code with a server response time of 26439ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 6154 KB, and the site is served behind a CDN (Content Delivery Network). The website uses a secure HTTPS connection with a valid SSL certificate issued by Google Trust Services (DV type). The connection is encrypted using TLS 1.3 with the TLS_AES_256_GCM_SHA384 cipher suite and ECDSA-SHA256 signature algorithm. The certificate covers 2 domain(s) (Subject Alternative Names) and expires on 2026-09-20, which is 82 days from now. The security headers analysis reveals a score of 100/100 (excellent). The following security headers are properly configured: Content-Security-Policy, Strict-Transport-Security (HSTS), X-Frame-Options, X-Content-Type-Options, Referrer-Policy, and Permissions-Policy. All recommended security headers are in place, providing comprehensive protection against common web attacks. Our technology detection scan identified 12 technologies across 10 categories powering xpel.com. The detected stack includes BigCommerce, Nuxt.js, React, Vite, Google Analytics 4, Google Tag Manager, LinkedIn Insight Tag, reCAPTCHA v3, Cloudflare, Amazon CloudFront, Google Fonts, and Adobe Fonts. The primary e-commerce platform is BigCommerce. The site uses Nuxt.js as its primary framework. The UI is built with React. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, xpel.com receives an overall trust score of 82/100, classified as "Very Likely Safe".

Status Code200 OK
HTTP VersionHTTP/2
Servercloudflare
Page Size6154 KB
Total Requests236
3rd Party Domains9
SSL CertificateGoogle Trust Services (DV) · 82 days left
TLS VersionTLS 1.3
IP Address172.66.152.210
xpel.com Trust & Safety

Evaluate trustworthiness based on age, SSL, email authentication, security headers, and blacklist status across 8 threat databases.

xpel.com Trust Score & Safety Analysis

82
Trust Score
100
Security
🤖 Trust Analysis

After conducting a thorough safety and legitimacy analysis, xpel.com receives a trust score of 82/100, which places it in the "Very Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, a valid SSL certificate issued by Google Trust Services with 82 days until expiration, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a none policy, and DNSSEC providing authenticated DNS responses. Areas of concern include: the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked xpel.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

HTTPS + HSTS
+12
SPF + DMARC
+6
SSL Certificate
+7
Security Headers
+10

Security Headers

Content-Security-Policy✓ Set
HSTS✓ Set
X-Frame-Options✓ Set
X-Content-Type-Options✓ Set
Referrer-Policy✓ Set
Permissions-Policy✓ Set

Blacklist Checks 8/8 Clean ✓

Google Safe Browsing
Phishtank
Urlhaus
Openphish
Dnsfilter
Spamhaus Dbl
Surbl
Virustotal

Rankings & Estimates

Tranco Rank#163,477 worldwide

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xpel.com Technology Stack 12 detected

Discover every technology powering this website — from CMS and frameworks to analytics, payments, and marketing tools.

xpel.com Technology Stack & Detected Technologies

🤖 Stack Analysis

Our technology detection engine scanned xpel.com and identified 12 distinct technologies across 10 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Ecommerce: BigCommerce — powers the online store and shopping functionality for xpel.com. Framework: Nuxt.js — provides the application framework and routing for xpel.com. UI Library: React — handles the user interface rendering and component management for xpel.com. Build Tool: Vite — bundles and optimizes the JavaScript and CSS assets for xpel.com. Analytics: Google Analytics 4 — tracks visitor behavior and provides traffic insights for xpel.com. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for xpel.com. Advertising: LinkedIn Insight Tag — handles advertising pixel tracking and conversion measurement for xpel.com. Security: reCAPTCHA v3 — provides security features like bot detection and CAPTCHA for xpel.com. CDN: Cloudflare and Amazon CloudFront — accelerates content delivery by caching assets at edge locations worldwide for xpel.com. Fonts: Google Fonts and Adobe Fonts — delivers web fonts for typography for xpel.com. We also extracted the following tracking identifiers: Google Analytics 4 Measurement ID G-2020 and Google Tag Manager container GTM-NVZ7HVDW. These IDs can be used to identify other websites operated by the same organization.

🛒 Ecommerce
BigCommerce 95%
⚛️ Framework
Nuxt.js 95%
⚛️ UI Library
React 95%
🔨 Build Tool
Vite 95%
📊 Analytics
Google Analytics 4 95%
📊 Tag Manager
Google Tag Manager 95%
📢 Advertising
LinkedIn Insight Tag 95%
🛡️ Security
reCAPTCHA v3 95%
☁️ CDN
Cloudflare 100%
Amazon CloudFront 95%
🔤 Fonts
Google Fonts 95%
Adobe Fonts 95%

Tracking IDs Detected

ga4_idG-2020
gtm_idGTM-NVZ7HVDW
xpel.com Performance & Web Vitals

Response time, compression, CDN usage, Core Web Vitals, and environmental impact metrics for xpel.com.

xpel.com Performance & Web Vitals Report

🤖 Performance Analysis

xpel.com delivers its homepage in 26439ms (server response time), which is considered slow by industry standards. The total page weight is 6154 KB, and we detected 236 resource requests loading assets from 9 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 19 CSS files and 0 out of 1 JavaScript files are minified. Minifying the remaining 20 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of xpel.com produces approximately 3.0g of CO₂, earning a carbon rating of F. The website's carbon footprint could be reduced by optimizing images, enabling compression, reducing third-party scripts, and leveraging caching. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 6154 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for xpel.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

Response Time26439ms Slow
Page Size6154 KB
CompressionGzip 60.0% savings
CDNCloudflare ✓ Active
Carbon / Page View3.0g · Rating F
xpel.com DNS & Domain Info

Complete DNS record analysis including email authentication (SPF, DMARC, DKIM), registrar details, and subdomain discovery.

xpel.com DNS Records, Email Authentication & Domain Registration

🤖 DNS Analysis

xpel.com resolves to the IPv4 address 172.66.152.210 and also supports IPv6 (2606:4700:10::ac42:98d2), demonstrating modern network infrastructure readiness. The domain has 2 A record(s) configured. The domain name system is managed by 2 name servers: nia.ns.cloudflare.com and ram.ns.cloudflare.com. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for xpel.com is handled by Microsoft 365 with 1 MX records configured: xpel-com.mail.protection.outlook.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a none policy — a monitoring-only setting that doesn't enforce any action on unauthorized emails. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is enabled for xpel.com, providing an additional layer of security by cryptographically signing DNS records. This prevents DNS cache poisoning and man-in-the-middle attacks that could redirect visitors to malicious websites.

IP Address172.66.152.210
IPv62606:4700:10::ac42:98d2
Nameserversnia.ns.cloudflare.com
MX ProviderMicrosoft 365 (xpel-com.mail.protection.outlook.com)
SPF✓ Configured
DMARC✓ none
DMARC Recordv=DMARC1; p=none; rua=mailto:licensing@xpel.com; ruf=mailto:licensing@xpel.com; sp=none; ri=86400
DKIM✗ Not found
DNSSEC✓ Enabled
IPv6✓ Supported
WHOIS Privacy🔒 Private

TXT Records / Service Verifications 18

Google ✓ Apple ✓ Atlassian ✓ Sendgrid ✓ Docusign ✓ Klaviyo ✓ +12 more
xpel.com Page Analysis

Content structure, media assets, cookie usage, payment methods, and social media presence for xpel.com.

xpel.com Page Content Analysis

🤖 Content Analysis

The homepage of xpel.com contains 1,025 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 37 H2 headings, 6 H3 headings, 0 H4 headings. The page includes 30 images. 30 images (100%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 0% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 93 internal links pointing to other pages on the same domain and 12 external links pointing to third-party websites. There are 1 external JavaScript files, 19 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), robots.txt (controls search engine crawling behavior), and Schema.org structured data (ContactPoint, ImageObject, OpeningHoursSpecification, Organization, PostalAddress, ReadAction, WebPage, and WebSite). We detected the following payment methods accepted on xpel.com: Visa, Discover, JCB, and Affirm. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 5 platforms: Facebook (@XPEL), Twitter (@XPEL), Instagram (@xpel), Linkedin (@xpel), and Youtube (@XPELinc). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

Word Count1,025 words
Images30 total · 30 missing alt
Internal Links93
External Links12
JS Files1
CSS Files19

Payment Methods

💳 Visa 💳 Discover 💳 JCB 💳 Affirm

Social Media Presence 5 platforms

📘 Facebook 𝕏 Twitter 📸 Instagram 💼 Linkedin ▶️ Youtube
xpel.com SEO & Content Analysis

Evaluate on-page SEO factors including meta tags, Schema.org markup, content metrics, social presence, and environmental impact.

xpel.com SEO Analysis, Meta Tags & Content

🤖 SEO Analysis

The title tag for xpel.com is good at 4 characters: "XPEL". The length is acceptable, though it may be slightly truncated in some search result displays. No meta description is configured for xpel.com. This is a critical SEO oversight — without a meta description, Google will auto-generate a snippet from page content, which may not accurately represent the page or entice users to click. Adding a unique, compelling meta description of 120-155 characters is strongly recommended. The canonical url is correctly set to https://www.xpel.com, preventing duplicate content issues, the page language is declared as en-us, the meta robots directive is set to index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1, and a favicon is configured. No Open Graph tags are configured. When someone shares a link to xpel.com on social media, the platform will have to guess the title, description, and image — often producing unattractive or inaccurate previews. Adding OG tags is essential for social media marketing. The site implements Schema.org structured data with the following types: ContactPoint, ImageObject, OpeningHoursSpecification, Organization, PostalAddress, ReadAction, WebPage, and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.

TitleXPEL
H1XPEL JoinsBMW M Motorsport
Word Count1,025 words
Images30 total · 30 missing alt
Internal Links93
External Links12
JS Files1
CSS Files19
Heading StructureH2:37 · H3:6
Meta Robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
Redirect Chainhttps://xpel.comhttps://www.xpel.com/
X-Powered-ByZane Ray
MinificationJS: 0/1 minified · CSS: 0/19 minified
Sitemap✓ Found
Robots.txt✓ Found
Canonical✓ Set
Languageen-US
Schema.orgContactPoint, ImageObject, OpeningHoursSpecification, Organization, PostalAddress, ReadAction, WebPage, WebSite
Open GraphNot set
Twitter CardNot set
PWANot detected
RSS FeedNot detected
AMPNot detected
Carbon / Visit3.0g · Rating F

Google SERP Preview

XPEL
https://xpel.com

META TAGS & SCHEMA.ORG

META TAGS

TitleXPEL
Title Length4 chars Too short
Meta Desc Length0 chars Too short
H1XPEL JoinsBMW M Motorsport
Languageen-US
Canonical✓ Set
Meta Robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1

SCHEMA.ORG & SOCIAL

Schema TypesContactPoint, ImageObject, OpeningHoursSpecification, Organization, PostalAddress, ReadAction, WebPage, WebSite
OG Type
OG ImageNot set
Twitter CardNot set
Favicon✓ Found

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