yourchoices.org

We performed a comprehensive analysis of yourchoices.org on 2026-07-05. The website returned an HTTP 200 status code with a server response time of 6315ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 200 KB, and the site is served behind a CDN (Content Delivery Network). The website uses a secure HTTPS connection with a valid SSL certificate issued by Google Trust Services (DV type). The connection is encrypted using TLS 1.3 with the TLS_AES_256_GCM_SHA384 cipher suite and ECDSA-SHA256 signature algorithm. The certificate covers 2 domain(s) (Subject Alternative Names) and expires on 2026-08-09, which is 35 days from now. The security headers analysis reveals a score of 0/100 (poor). No security headers are configured, which is a significant security concern. However, the site is missing Content-Security-Policy, Strict-Transport-Security (HSTS), X-Frame-Options, X-Content-Type-Options, Referrer-Policy, and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 11 technologies across 11 categories powering yourchoices.org. The detected stack includes WordPress 6.9.4, Webpack, Google Analytics 4, Google Tag Manager, Meta Pixel, Stripe, reCAPTCHA v3, Cloudflare, Google Fonts, jQuery, and Font Awesome. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, yourchoices.org receives an overall trust score of 66/100, classified as "Likely Safe".

After conducting a thorough safety and legitimacy analysis, yourchoices.org receives a trust score of 66/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, a valid SSL certificate issued by Google Trust Services with 35 days until expiration, SPF (Sender Policy Framework) email authentication preventing email spoofing, and DMARC email authentication with a none policy. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, no X-Frame-Options header, which could allow the site to be embedded in malicious iframes (clickjacking), missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked yourchoices.org against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

Our technology detection engine scanned yourchoices.org and identified 11 distinct technologies across 11 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. CMS: WordPress (version 6.9.4) — manages the content and page structure for yourchoices.org. Build Tool: Webpack — bundles and optimizes the JavaScript and CSS assets for yourchoices.org. Analytics: Google Analytics 4 — tracks visitor behavior and provides traffic insights for yourchoices.org. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for yourchoices.org. Advertising: Meta Pixel — handles advertising pixel tracking and conversion measurement for yourchoices.org. Payments: Stripe — processes payment transactions for yourchoices.org. Security: reCAPTCHA v3 — provides security features like bot detection and CAPTCHA for yourchoices.org. CDN: Cloudflare — accelerates content delivery by caching assets at edge locations worldwide for yourchoices.org. Fonts: Google Fonts — delivers web fonts for typography for yourchoices.org. JavaScript Library: jQuery — provides utility functions and DOM manipulation for yourchoices.org. Icon Set: Font Awesome — provides additional functionality for yourchoices.org. We also extracted the following tracking identifiers: Google Tag Manager container GTM-PZZ5D83N and Meta (Facebook) Pixel ID 2171782606611258. These IDs can be used to identify other websites operated by the same organization.

yourchoices.org delivers its homepage in 6315ms (server response time), which is considered slow by industry standards. The total page weight is 200 KB, and we detected 556 resource requests loading assets from 18 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 30 out of 48 CSS files and 28 out of 35 JavaScript files are minified. Minifying the remaining 25 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of yourchoices.org produces approximately 0.1g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 200 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for yourchoices.org. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

yourchoices.org resolves to the IPv4 address 104.21.0.84 and also supports IPv6 (2606:4700:3034::ac43:96b3), demonstrating modern network infrastructure readiness. The domain has 2 A record(s) configured. The domain name system is managed by 2 name servers: ace.ns.cloudflare.com and anahi.ns.cloudflare.com. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for yourchoices.org is handled by Google Workspace with 5 MX records configured: aspmx.l.google.com, alt1.aspmx.l.google.com, and alt2.aspmx.l.google.com and 2 more. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a none policy — a monitoring-only setting that doesn't enforce any action on unauthorized emails. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for yourchoices.org. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions.

The homepage of yourchoices.org contains 1,640 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 14 H2 headings, 4 H3 headings, 0 H4 headings. The page includes 12 images. 6 images (50%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 50% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 427 internal links pointing to other pages on the same domain and 15 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 35 external JavaScript files, 48 CSS stylesheets, and 3 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), robots.txt (controls search engine crawling behavior), Schema.org structured data (BreadcrumbList, GeoCoordinates, ImageObject, ListItem, MedicalClinic, OpeningHoursSpecification, Organization, PostalAddress, WebPage, and WebSite), and RSS feed for content syndication. We detected the following payment methods accepted on yourchoices.org: Visa, Mastercard, and Affirm. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 5 platforms: Facebook (@tr), Twitter (@choices_clinics), Instagram (@yourchoicesclinics), Linkedin (@your-choices), and Tiktok (@yourchoicesclinics). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The title tag for yourchoices.org is well-optimized at 38 characters: "CHOICES Center for Reproductive Health". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 193 characters (slightly long): "CHOICES is a safe, welcoming clinic that offers comprehensive reproductive health care. Our services are available to ev...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://yourchoices.org/, preventing duplicate content issues, the page language is declared as en-us, the meta robots directive is set to max-image-preview:large, and a favicon is configured. Open Graph meta tags are configured with 4/4 recommended fields: OG title ("Choices - Memphis Center for Reproductive Health is an abort..."), OG description, OG image (social sharing thumbnail), OG type (Business). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. A Twitter Card of type summary is configured, which controls how links appear when shared on Twitter/X. The "summary" type displays a large image preview, which typically generates higher engagement rates than the basic card type. The site implements Schema.org structured data with the following types: BreadcrumbList, GeoCoordinates, ImageObject, ListItem, MedicalClinic, OpeningHoursSpecification, Organization, PostalAddress, WebPage, and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates. The meta keywords tag contains 8 terms including Abortion Clinic, Abortion Clinic Memphis, Abortion Clinic Memphis TN, Abortion Clinic Memphis Tennessee, and Abortion Pill. Note: Google has officially confirmed that it does not use the meta keywords tag as a ranking signal. However, some other search engines (Bing, Yandex) may still reference it.