🌐

ypi.com

WooCommerce
✓ HTTPS ✓ HTTP/2 ✓ Gzip 60.0% ⚡ 5040ms WooCommerce
ypi.com Overview

Get a snapshot of ypi.com's online performance, security posture, and technology profile.

ypi.com Website Overview & Technology Report

73
Trust Score
Likely Safe
50
Security
Headers: 3/6
5040ms
Response
Slow
9
Technologies
Detected
🤖 AI Analysis

We performed a comprehensive analysis of ypi.com on 2026-07-08. The website returned an HTTP 200 status code with a server response time of 5040ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 154 KB. The website uses a secure HTTPS connection with a valid SSL certificate issued by Amazon (DV type). The connection is encrypted using TLS 1.3 with the TLS_AES_128_GCM_SHA256 cipher suite and sha256WithRSAEncryption signature algorithm. The certificate covers 2 domain(s) (Subject Alternative Names) and expires on 2027-01-07, which is 183 days from now. The security headers analysis reveals a score of 50/100 (moderate). The following security headers are properly configured: Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options. However, the site is missing Strict-Transport-Security (HSTS), Referrer-Policy, and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 9 technologies across 9 categories powering ypi.com. The detected stack includes WordPress 6.8.3, WooCommerce, React, Webpack, Google Analytics 4, reCAPTCHA v3, jQuery, Font Awesome, and WP Rocket. The primary e-commerce platform is WooCommerce. The UI is built with React. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, ypi.com receives an overall trust score of 73/100, classified as "Likely Safe".

Status Code200 OK
HTTP VersionHTTP/2
Servernginx
Page Size154 KB
Total Requests190
3rd Party Domains18
SSL CertificateAmazon (DV) · 183 days left
TLS VersionTLS 1.3
IP Address44.221.231.177
ypi.com Trust & Safety

Evaluate trustworthiness based on age, SSL, email authentication, security headers, and blacklist status across 8 threat databases.

ypi.com Trust Score & Safety Analysis

73
Trust Score
50
Security
🤖 Trust Analysis

After conducting a thorough safety and legitimacy analysis, ypi.com receives a trust score of 73/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, a valid SSL certificate issued by Amazon with 183 days until expiration, SPF (Sender Policy Framework) email authentication preventing email spoofing, and DMARC email authentication with a reject policy — the strongest available setting. Areas of concern include: missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked ypi.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

HTTPS (no HSTS)
+7
SPF + DMARC
+6
SSL Certificate
+7
Security Headers
−5

Security Headers

Content-Security-Policy✓ Set
HSTS✗ Missing
X-Frame-Options✓ Set
X-Content-Type-Options✓ Set
Referrer-Policy✗ Missing
Permissions-Policy✗ Missing

Blacklist Checks 8/8 Clean ✓

Google Safe Browsing
Phishtank
Urlhaus
Openphish
Dnsfilter
Spamhaus Dbl
Surbl
Virustotal

Rankings & Estimates

Tranco Rank#415,223 worldwide

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ypi.com Technology Stack 9 detected

Discover every technology powering this website — from CMS and frameworks to analytics, payments, and marketing tools.

ypi.com Technology Stack & Detected Technologies

🤖 Stack Analysis

Our technology detection engine scanned ypi.com and identified 9 distinct technologies across 9 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. CMS: WordPress (version 6.8.3) — manages the content and page structure for ypi.com. Ecommerce: WooCommerce — powers the online store and shopping functionality for ypi.com. UI Library: React — handles the user interface rendering and component management for ypi.com. Build Tool: Webpack — bundles and optimizes the JavaScript and CSS assets for ypi.com. Analytics: Google Analytics 4 — tracks visitor behavior and provides traffic insights for ypi.com. Security: reCAPTCHA v3 — provides security features like bot detection and CAPTCHA for ypi.com. JavaScript Library: jQuery — provides utility functions and DOM manipulation for ypi.com. Icon Set: Font Awesome — provides additional functionality for ypi.com. Performance: WP Rocket — optimizes page loading speed and performance for ypi.com.

• CMS
🛒 Ecommerce
⚛️ UI Library
🔨 Build Tool
📊 Analytics
🛡️ Security
📦 JavaScript Library
🎯 Icon Set
⚡ Performance
ypi.com Performance & Web Vitals

Response time, compression, CDN usage, Core Web Vitals, and environmental impact metrics for ypi.com.

ypi.com Performance & Web Vitals Report

🤖 Performance Analysis

ypi.com delivers its homepage in 5040ms (server response time), which is considered slow by industry standards. The total page weight is 154 KB, and we detected 190 resource requests loading assets from 18 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 29 out of 35 CSS files and 27 out of 31 JavaScript files are minified. Minifying the remaining 10 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of ypi.com produces approximately 0.08g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 154 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for ypi.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

Response Time5040ms Slow
Page Size154 KB
CompressionGzip 60.0% savings
CDNNot detected
Carbon / Page View0.08g · Rating A
ypi.com DNS & Domain Info

Complete DNS record analysis including email authentication (SPF, DMARC, DKIM), registrar details, and subdomain discovery.

ypi.com DNS Records, Email Authentication & Domain Registration

🤖 DNS Analysis

ypi.com resolves to the IPv4 address 44.221.231.177 and also supports IPv6 (2600:1f18:327f:a500:e3b7:6853:a415:23af), demonstrating modern network infrastructure readiness. The domain has 2 A record(s) configured. The domain name system is managed by 4 name servers: ns-1081.awsdns-07.org, ns-1641.awsdns-13.co.uk, ns-342.awsdns-42.com, and ns-773.awsdns-32.net. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for ypi.com is handled by webnames.ca with 1 MX records configured: smtp4.webnames.ca. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for ypi.com. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions.

IP Address44.221.231.177
IPv62600:1f18:327f:a500:e3b7:6853:a415:23af
Nameserversns-1081.awsdns-07.org
MX Providerwebnames.ca (smtp4.webnames.ca)
SPF✓ Configured
DMARC✓ reject
DMARC Recordv=DMARC1; p=reject; pct=100; rua=mailto:re+bitwwhmqbnf@dmarc.postmarkapp.com; aspf=r; adkim=r;
DKIM✗ Not found
DNSSEC✗ Not enabled
IPv6✓ Supported
WHOIS Privacy🔒 Private

TXT Records / Service Verifications 3

Amazon ✓ Google ✓ +1 more
ypi.com Page Analysis

Content structure, media assets, cookie usage, payment methods, and social media presence for ypi.com.

ypi.com Page Content Analysis

🤖 Content Analysis

The homepage of ypi.com contains 1,148 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 29 H2 headings, 0 H3 headings, 0 H4 headings. The page includes 59 images. 7 images (12%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 88% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 11 internal links pointing to other pages on the same domain and 7 external links pointing to third-party websites. There are 31 external JavaScript files, 35 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), robots.txt (controls search engine crawling behavior), Schema.org structured data (Article, ImageObject, Organization, Person, SearchAction, WebPage, and WebSite), and RSS feed for content syndication.

Word Count1,148 words
Images59 total · 7 missing alt · 88% alt coverage
Internal Links11
External Links7
JS Files31
CSS Files35
Iframes1
ypi.com SEO & Content Analysis

Evaluate on-page SEO factors including meta tags, Schema.org markup, content metrics, social presence, and environmental impact.

ypi.com SEO Analysis, Meta Tags & Content

🤖 SEO Analysis

The title tag for ypi.com is good at 22 characters: "Yankee Publishing, Inc". The length is acceptable, though it may be slightly truncated in some search result displays. The meta description is 238 characters (slightly long): "Yankee Publishing, Inc. (YPI) - Home of Yankee Magazine, The Old Farmer's Almanac, and NewEngland.com. Employee-owned pu...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://ypi.com/, preventing duplicate content issues, the page language is declared as en-us, the meta robots directive is set to follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large, and a favicon is configured. Open Graph meta tags are configured with 3/4 recommended fields: OG title ("Yankee Publishing, Inc..."), OG description, OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. A Twitter Card of type summary_large_image is configured, which controls how links appear when shared on Twitter/X. The "summary_large_image" type displays a large image preview, which typically generates higher engagement rates than the basic card type. The site implements Schema.org structured data with the following types: Article, ImageObject, Organization, Person, SearchAction, WebPage, and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.

TitleYankee Publishing, Inc
H1Who We Are
Word Count1,148 words
Images59 total · 7 missing alt
Internal Links11
External Links7
JS Files31
CSS Files35
Heading StructureH2:29
Iframes1
Meta Robotsfollow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large
MinificationJS: 27/31 minified · CSS: 29/35 minified
Sitemap✓ Found
Robots.txt✓ Found
Canonical✓ Set
Languageen-US
Schema.orgArticle, ImageObject, Organization, Person, SearchAction, WebPage, WebSite
Open Graph✓ Complete
Twitter Card✓ summary_large_image
PWANot detected
RSS Feed✓ Found
AMPNot detected
Carbon / Visit0.08g · Rating A

Google SERP Preview

Yankee Publishing, Inc
https://ypi.com
Yankee Publishing, Inc. (YPI) - Home of Yankee Magazine, The Old Farmer's Almanac, and NewEngland.com. Employee-owned publisher of beloved American magazines an

META TAGS & SCHEMA.ORG

META TAGS

TitleYankee Publishing, Inc
Title Length22 chars Too short
Meta Desc Length238 chars Too long
H1Who We Are
Languageen-US
Canonical✓ Set
Meta Robotsfollow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large

SCHEMA.ORG & SOCIAL

Schema TypesArticle, ImageObject, Organization, Person, SearchAction, WebPage, WebSite
OG Typewebsite
OG ImageNot set
Twitter Card✓ summary_large_image
Favicon✓ Found

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