121shoes.co.uk Website Overview & Technology Report
🤖 AI Summary
We performed a comprehensive analysis of 121shoes.co.uk on 2026-06-27. The website returned an HTTP 200 status code with a server response time of 7102ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 6461 KB, and the site is served behind a CDN (Content Delivery Network).
Warning: The website does not have a valid SSL certificate. Visitors may see security warnings in their browser, and data transmitted to and from this website is not encrypted.
The security headers analysis reveals a score of 70/100 (good). The following security headers are properly configured: Content-Security-Policy, Strict-Transport-Security (HSTS), X-Frame-Options, and X-Content-Type-Options. However, the site is missing Referrer-Policy and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks.
Our technology detection scan identified 7 technologies across 7 categories powering 121shoes.co.uk. The detected stack includes WordPress, Shopify, Bootstrap, Google Analytics 4, Shop Pay, reCAPTCHA v3, and jQuery. The primary e-commerce platform is Shopify.
Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, 121shoes.co.uk receives an overall trust score of 73/100, classified as "Likely Safe".
HTTP Response
Status200 OK
Response Time7102ms
ProtocolHTTP/2
Page Size6461 KB
CompressionGzip
Compression Savings~60.0%
CDNYes ✓
Servercloudflare
Total Requests3081
3rd Party Domains11
RedirectNone
Detected Technologies (7)
• WordPress
🛒 Shopify
🎨 Bootstrap
📊 Google Analytics 4
💳 Shop Pay
🔒 reCAPTCHA v3
📦 jQuery
Security Headers
✓
Content-Security-Policy
Set ✓
✓
Strict-Transport-Security (HSTS)
Set ✓
✓
X-Content-Type-Options
Set ✓
✗
Referrer-Policy
Not set
✗
Permissions-Policy
Not set
SSL Certificate
IssuerLet's Encrypt
Issuer FullcountryName=US, organizationName=Let's Encrypt, commonName=E7
SubjectcommonName=121shoes.co.uk
Type—
TLS VersionTLS 1.3
Cipher SuiteTLS_AES_256_GCM_SHA384
Algorithm—
Issued—
Expires— (? days)
SANs—
121shoes.co.uk Trust Score & Safety Analysis
🤖 AI Summary
After conducting a thorough safety and legitimacy analysis, 121shoes.co.uk receives a trust score of 73/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases.
The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, SPF (Sender Policy Framework) email authentication preventing email spoofing, and DMARC email authentication with a none policy.
Areas of concern include: missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved.
We checked 121shoes.co.uk against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.
Trust Signals
✅ Valid HTTPS
✅ HSTS enabled
✅ SPF configured
✅ DMARC configured (p=none)
⚠️ DNSSEC not enabled
✅ Sitemap.xml found
✅ Robots.txt found
⚠️ Missing Referrer-Policy
Blacklist Checks (8/8 clean)
✓
Google Safe Browsing
clean
✓
Phishtank
clean
✓
Urlhaus
clean
✓
Openphish
clean
✓
Dnsfilter
clean
✓
Spamhaus Dbl
clean
✓
Surbl
clean
✓
Virustotal
clean
121shoes.co.uk Technology Stack & Detected Technologies
🤖 AI Summary
Our technology detection engine scanned 121shoes.co.uk and identified 7 distinct technologies across 7 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records.
CMS: WordPress — manages the content and page structure for 121shoes.co.uk.
Ecommerce: Shopify — powers the online store and shopping functionality for 121shoes.co.uk.
CSS Framework: Bootstrap — provides the styling and responsive layout system for 121shoes.co.uk.
Analytics: Google Analytics 4 — tracks visitor behavior and provides traffic insights for 121shoes.co.uk.
Payments: Shop Pay — processes payment transactions for 121shoes.co.uk.
Security: reCAPTCHA v3 — provides security features like bot detection and CAPTCHA for 121shoes.co.uk.
JavaScript Library: jQuery — provides utility functions and DOM manipulation for 121shoes.co.uk.
We also extracted the following tracking identifiers: Google Analytics 4 Measurement ID G-63LFPB1WHV. These IDs can be used to identify other websites operated by the same organization.
CMS
Ecommerce
CSS Framework
Analytics
📊 Google Analytics 4(95%)
Payments
Security
JavaScript Library
Tracking IDs
121shoes.co.uk Performance, Speed & Core Web Vitals
🤖 AI Summary
121shoes.co.uk delivers its homepage in 7102ms (server response time), which is considered slow by industry standards. The total page weight is 6461 KB, and we detected 3081 resource requests loading assets from 11 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain.
The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections.
Asset minification status: 1 out of 617 CSS files and 1 out of 1209 JavaScript files are minified. Minifying the remaining 1824 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality.
The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors.
From an environmental perspective, each page view of 121shoes.co.uk produces approximately 3.15g of CO₂, earning a carbon rating of F. The website's carbon footprint could be reduced by optimizing images, enabling compression, reducing third-party scripts, and leveraging caching. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 6461 KB is the primary factor in this calculation.
Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for 121shoes.co.uk. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.
Core Web Vitals data not available
Requires CrUX API key configuration
Carbon Footprint
CO₂ per page view3.15g
RatingF
Page Weight & Optimization
HTML Size6461 KB
CompressionGzip
Compression Savings~60.0%
CDNYes ✓
Total Requests3081
3rd Party Domains11
CSS Minified1/617
JS Minified1/1209
121shoes.co.uk DNS Records, Email Authentication & Domain Registration
🤖 AI Summary
121shoes.co.uk resolves to the IPv4 address 104.21.61.98 and also supports IPv6 (2606:4700:3037::6815:3d62), demonstrating modern network infrastructure readiness. The domain has 2 A record(s) configured.
The domain name system is managed by 2 name servers: byron.ns.cloudflare.com and destiny.ns.cloudflare.com. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used.
Email for 121shoes.co.uk is handled by secureserver.net with 2 MX records configured: smtp.secureserver.net and mailstore1.secureserver.net. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server.
SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a none policy — a monitoring-only setting that doesn't enforce any action on unauthorized emails. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic.
DNSSEC is not enabled for 121shoes.co.uk. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions.
Our subdomain enumeration scan discovered 1 active subdomains for 121shoes.co.uk: www.121shoes.co.uk. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.
DNS Records
A
104.21.61.98
172.67.208.177
AAAA
2606:4700:3037::6815:3d62
NS
byron.ns.cloudflare.com
destiny.ns.cloudflare.com
MX
smtp.secureserver.net
mailstore1.secureserver.net
Email & Authentication
MX Providersecureserver.net
Registrar—
Organisation—
Country—
Contact—
Registered—
Expires—
Domain Age—
IPv6 SupportYes ✓
Subdomains (1 found)
121shoes.co.uk Page Content, Images & Accessibility
🤖 AI Summary
The homepage of 121shoes.co.uk contains 1,120 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 83 H2 headings, 103 H3 headings, 0 H4 headings, 5 H5, and 0 H6 headings.
The page includes 842 images. All images have proper alt text attributes ✓, which is excellent for both accessibility (screen readers) and SEO (search engines can understand image content).
The link structure consists of 367 internal links pointing to other pages on the same domain and 15 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 1209 external JavaScript files, 617 CSS stylesheets, and 0 iframes on the page.
The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), robots.txt (controls search engine crawling behavior), and Schema.org structured data (Organization, SearchAction, and WebSite).
We detected the following payment methods accepted on 121shoes.co.uk: Visa, Mastercard, American Express, Discover, UnionPay, Diners Club, Apple Pay, Google Pay, Shop Pay, and Klarna. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates.
The website has social media presence across 6 platforms: Facebook (@121shoesUK), Twitter (@Shoes121uk), Instagram (@121shoesedinburgh), Youtube (@121shoes), Tiktok (@121shoesfamily), and Pinterest (@121shoes). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.
Content Structure
H1—
H2 Tags83
H3 Tags103
H4 Tags0
H5 Tags5
H6 Tags0
Internal Links367
External Links15
Assets & Features
JavaScript Files1209
JS Minified1/1209
CSS Files617
CSS Minified1/617
Iframes0
Images842
Missing Alt0
SitemapYes ✓
Robots.txtYes ✓
PWANo
AMPNo
RSS FeedNo
Schema.org Types
OrganizationSearchActionWebSite
Payment Methods Detected
💳 Visa💳 Mastercard💳 American Express💳 Discover💳 UnionPay💳 Diners Club💳 Apple Pay💳 Google Pay💳 Shop Pay💳 Klarna
Social Media Presence
Facebook: @121shoesUKTwitter: @Shoes121ukInstagram: @121shoesedinburghYoutube: @121shoesTiktok: @121shoesfamilyPinterest: @121shoes
121shoes.co.uk SEO Analysis, Meta Tags & Open Graph
🤖 AI Summary
The title tag for 121shoes.co.uk is too long at 82 characters: "Men's, Women's & Kids' Shoes | ECCO, Clarks, Solovair & More-121 Shoes
– 121Sho...". At 82 characters, the title will likely be truncated in Google search results (recommended: 50-60 characters). Consider shortening it while keeping the most important keywords at the beginning.
The meta description is 166 characters (slightly long): "Shop quality shoes for men, women & kids at 121 Shoes. Discover ECCO, Clarks, Solovair, Rieker & more. Next-day delivery...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results.
The canonical url is correctly set to https://121shoes.co.uk/, preventing duplicate content issues, the page language is declared as en, and a favicon is configured.
Open Graph meta tags are configured with 3/4 recommended fields: OG title ("Men's, Women's & Kids' Shoes | ECCO, Clarks, Solovair & More..."), OG description, OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol.
A Twitter Card of type summary_large_image is configured, which controls how links appear when shared on Twitter/X. The "summary_large_image" type displays a large image preview, which typically generates higher engagement rates than the basic card type.
The site implements Schema.org structured data with the following types: Organization, SearchAction, and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.
Google SERP Preview
Men's, Women's & Kids' Shoes | ECCO, Clarks, Solovair & More-121 Shoes
– 121Shoes
https://121shoes.co.uk
Shop quality shoes for men, women & kids at 121 Shoes. Discover ECCO, Clarks, Solovair, Rieker & more. Next-day delivery, in-store pickup & free UK delivery over £50.
Meta Tags
TitleMen's, Women's & Kids' Shoes | ECCO, Clarks, Solovair & More...
Title Length82 chars
Meta Desc Length166 chars
H1—
Languageen
Canonicalhttps://121shoes.co.uk/
Meta Robotsnot set
Meta Keywordsnot set
Schema.org & Social
Schema TypesOrganization, SearchAction, WebSite
OG Typewebsite
OG ImageNot set
Twitter Cardsummary_large_image
FaviconSet ✓