backmarket.fi

Back Market's Finnish domain, backmarket.fi, presents a robust online presence, with a trust score of 75 and a "Likely Safe" verdict. The domain's response time is 10.537 seconds, indicating a moderate loading speed. The use of HTTPS and gzip compression suggests a commitment to online security.

The trust score of 75 is a testament to Back Market's efforts to establish credibility. The "Likely Safe" verdict indicates a high level of trustworthiness, making it an attractive option for customers. The domain's use of a trusted SSL issuer, Let's Encrypt, and its TLS 1.3 encryption further solidifies its position as a secure online platform.

The technology stack employed by Back Market, featuring Nuxt.js, React, Vite, Google Tag Manager, Cloudflare, and Amazon CloudFront, demonstrates a sophisticated approach to web development. The presence of these technologies suggests a strong focus on performance, scalability, and security. With a total of 6 technologies in use, Back Market has created a robust online infrastructure.

backmarket.fi delivers its homepage in 10537ms (server response time), which is considered slow by industry standards. The total page weight is 955 KB, and we detected 343 resource requests loading assets from 27 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 10 CSS files and 0 out of 1 JavaScript files are minified. Minifying the remaining 11 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of backmarket.fi produces approximately 0.47g of CO₂, earning a carbon rating of D. The website's carbon footprint could be reduced by optimizing images, enabling compression, reducing third-party scripts, and leveraging caching. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 955 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for backmarket.fi. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

The domain's infrastructure, including its IP address (172.64.146.99) and MX record (Google Workspace), suggests a well-organized and scalable setup. The use of Cloudflare and Amazon CloudFront indicates a focus on content delivery and distribution. With a page size of 955 KB, the domain's infrastructure appears to be designed to handle a moderate to high volume of traffic.

The homepage of backmarket.fi contains 859 words of visible text content. This is a moderate amount of content. The page is structured with 12 H2 headings, 21 H3 headings, 0 H4 headings. The page includes 116 images. 50 images (43%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 57% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 118 internal links pointing to other pages on the same domain and 30 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 1 external JavaScript files, 10 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), robots.txt (controls search engine crawling behavior), and Schema.org structured data (Answer, ContactPoint, EntryPoint, FAQPage, Organization, Person, PostalAddress, Question, SearchAction, and WebSite). We detected the following payment methods accepted on backmarket.fi: Visa, Mastercard, American Express, Discover, JCB, Apple Pay, Google Pay, Afterpay, Klarna, and Affirm. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 4 platforms: Facebook (@backmarket), Twitter (@backmarket), Instagram (@backmarket), and Linkedin (@back-market). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The domain's word count of 859 and image count of 116 suggest a content-rich platform with a strong focus on visual storytelling. The title "Kunnostettujen laitteiden (Super) Marketti | Back Market" is descriptive and accurately reflects the domain's purpose. With a strong focus on content and a well-organized infrastructure, Back Market is well-positioned to attract and engage with its target audience.