betteryou.se

Our analysis of betteryou.se reveals a strong online presence, with a trust score of 77 and a verdict of "Likely Safe". This assessment is supported by a solid technical foundation, with a security score of 85 and the use of modern encryption protocols such as TLS 1.3. The domain's page size is reasonable, at 2,098KB, and it responds quickly, with an average response time of 20.992ms.

The trust score of 77 indicates a high level of trustworthiness, with the primary factors being the use of a reputable SSL issuer, Let's Encrypt, and the presence of robust security protocols. The domain's responsiveness and page size also contribute to its overall trustworthiness. Additionally, the use of SPF and DMARC protocols further enhances the domain's security posture.

The technology stack at betteryou.se is impressive, with a range of modern tools and services in use. The primary framework is Magento, with supporting technologies including Vite, Google Analytics 4, Google Tag Manager, Vimeo, and YouTube Embed. This diverse set of technologies suggests a strong focus on data collection and analysis, as well as a commitment to delivering high-quality user experiences.

betteryou.se delivers its homepage in 20992ms (server response time), which is considered slow by industry standards. The total page weight is 2098 KB, and we detected 174 resource requests loading assets from 5 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 4 CSS files and 1 out of 5 JavaScript files are minified. Minifying the remaining 8 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of betteryou.se produces approximately 1.02g of CO₂, earning a carbon rating of F. The website's carbon footprint could be reduced by optimizing images, enabling compression, reducing third-party scripts, and leveraging caching. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 2098 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for betteryou.se. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

The domain's infrastructure is also noteworthy, with a fast and reliable connection to a Microsoft 365 server. The IP address, 185.157.223.250, is registered to a reputable provider, and the domain's registrar is currently unknown. The use of gzip compression further enhances the domain's performance and responsiveness.

The homepage of betteryou.se contains 670 words of visible text content. This is a moderate amount of content. The page is structured with 8 H2 headings, 31 H3 headings, 1 H4 headings, 1 H5, and 0 H6 headings. The page includes 82 images. 33 images (40%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 60% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 63 internal links pointing to other pages on the same domain and 2 external links pointing to third-party websites. There are 5 external JavaScript files, 4 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: robots.txt (controls search engine crawling behavior), Schema.org structured data (EntryPoint, SearchAction, and WebSite), and Progressive Web App (PWA) manifest (enabling app-like installation). Notable missing features: XML Sitemap. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on betteryou.se: Visa, JCB, and Klarna. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 2 platforms: Facebook (@betteryousverige) and Instagram (@betteryousverige). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The domain's SEO profile is also impressive, with a total word count of 670 and 82 images. This suggests a strong focus on delivering high-quality, engaging content to users. The title, "Better You - naturliga kosttillskott", is descriptive and relevant, and the domain's meta tags are well-optimized for search engines. Overall, the domain's SEO profile is strong, with a clear focus on delivering high-quality content to users.