emarketer.com

We performed a comprehensive analysis of emarketer.com on 2026-06-29. The website returned an HTTP 200 status code with a server response time of 104579ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 206 KB, and the site is served behind a CDN (Content Delivery Network). The website uses a secure HTTPS connection with a valid SSL certificate issued by Sectigo Limited (OV type). The connection is encrypted using TLS 1.3 with the TLS_AES_256_GCM_SHA384 cipher suite and sha256WithRSAEncryption signature algorithm. The certificate covers 2 domain(s) (Subject Alternative Names) and expires on 2027-01-07, which is 192 days from now. The security headers analysis reveals a score of 65/100 (moderate). The following security headers are properly configured: Strict-Transport-Security (HSTS), X-Frame-Options, X-Content-Type-Options, and Referrer-Policy. However, the site is missing Content-Security-Policy and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 10 technologies across 8 categories powering emarketer.com. The detected stack includes WordPress, Next.js, Gatsby, React, Webpack, Vite, Amplitude, LinkedIn Insight Tag, Cloudflare, and Vimeo. The site uses Next.js as its primary framework. The UI is built with React. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, emarketer.com receives an overall trust score of 82/100, classified as "Very Likely Safe".

After conducting a thorough safety and legitimacy analysis, emarketer.com receives a trust score of 82/100, which places it in the "Very Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, a valid SSL certificate issued by Sectigo Limited with 192 days until expiration, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a quarantine policy, DKIM (DomainKeys Identified Mail) providing cryptographic email verification, and a well-established domain registered for over 29.4 years, indicating long-term commitment and legitimacy. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked emarketer.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers. The domain is registered through NameCheap, Inc. based in US, with a registration date of 1997-01-31 and expiration date of 2027-02-01.

Our technology detection engine scanned emarketer.com and identified 10 distinct technologies across 8 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. CMS: WordPress — manages the content and page structure for emarketer.com. Framework: Next.js and Gatsby — provides the application framework and routing for emarketer.com. UI Library: React — handles the user interface rendering and component management for emarketer.com. Build Tool: Webpack and Vite — bundles and optimizes the JavaScript and CSS assets for emarketer.com. Analytics: Amplitude — tracks visitor behavior and provides traffic insights for emarketer.com. Advertising: LinkedIn Insight Tag — handles advertising pixel tracking and conversion measurement for emarketer.com. CDN: Cloudflare — accelerates content delivery by caching assets at edge locations worldwide for emarketer.com. Video: Vimeo — provides video hosting and playback for emarketer.com.

emarketer.com delivers its homepage in 104579ms (server response time), which is considered slow by industry standards. The total page weight is 206 KB, and we detected 394 resource requests loading assets from 17 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 2 CSS files and 4 out of 9 JavaScript files are minified. Minifying the remaining 7 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of emarketer.com produces approximately 0.1g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 206 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for emarketer.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

emarketer.com resolves to the IPv4 address 18.211.152.42, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 2 A record(s) configured. The domain name system is managed by 4 name servers: dns1.p06.nsone.net, dns2.p06.nsone.net, dns3.p06.nsone.net, and dns4.p06.nsone.net. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for emarketer.com is handled by Google Workspace with 5 MX records configured: aspmx.l.google.com, alt1.aspmx.l.google.com, and alt2.aspmx.l.google.com and 2 more. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a quarantine policy — a moderate setting, directing unauthorized emails to spam/junk folders. DKIM (DomainKeys Identified Mail) is configured, adding a cryptographic signature to outgoing emails that receiving servers can verify to confirm the email hasn't been tampered with in transit. DNSSEC is not enabled for emarketer.com. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions. The domain is registered through NameCheap, Inc. (US). It was first registered on 1997-01-31 and is set to expire on 2027-02-01, making it 29.4 years old. Our subdomain enumeration scan discovered 22 active subdomains for emarketer.com: admin.emarketer.com, api.emarketer.com, app.emarketer.com, apps.emarketer.com, blog.emarketer.com, cdn.emarketer.com, community.emarketer.com, and developers.emarketer.com. Plus 14 additional subdomains. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

The homepage of emarketer.com contains 2,074 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 8 H2 headings, 22 H3 headings, 10 H4 headings, 28 H5, and 0 H6 headings. The page includes 44 images. 18 images (41%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 59% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 291 internal links pointing to other pages on the same domain and 29 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 9 external JavaScript files, 2 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: Schema.org structured data (BreadcrumbList, ImageObject, ListItem, Organization, QuantitativeValue, ReadAction, WebPage, and WebSite) and Progressive Web App (PWA) manifest (enabling app-like installation). Notable missing features: XML Sitemap and robots.txt. Adding these could improve search engine discoverability and rich result eligibility. The website has social media presence across 5 platforms: Facebook (@InsiderIntelligence), Twitter (@EMARKETER), Instagram (@emarketer), Linkedin (@emarketer-inc), and Youtube (@emarketerinc). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The title tag for emarketer.com is too long at 107 characters: "Unlock digital opportunities with the world’s most trusted forecasts, analysis, ...". At 107 characters, the title will likely be truncated in Google search results (recommended: 50-60 characters). Consider shortening it while keeping the most important keywords at the beginning. The meta description is 140 characters (well-optimized): "Leverage our proprietary and industry-renowned methodology to develop and refine your strategy, strengthen your teams, a...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.emarketer.com, preventing duplicate content issues, the page language is declared as en, and a favicon is configured. Open Graph meta tags are configured with 4/4 recommended fields: OG title ("Unlock digital opportunities with the world’s most trusted f..."), OG description, OG image (social sharing thumbnail), OG type (article). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. A Twitter Card of type summary_large_image is configured, which controls how links appear when shared on Twitter/X. The "summary_large_image" type displays a large image preview, which typically generates higher engagement rates than the basic card type. The site implements Schema.org structured data with the following types: BreadcrumbList, ImageObject, ListItem, Organization, QuantitativeValue, ReadAction, WebPage, and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.