Get a snapshot of mattel.net's online performance, security posture, and technology profile.
mattel.net Website Overview & Technology Report
We performed a comprehensive analysis of mattel.net on 2026-06-30. The website returned an HTTP 200 status code with a server response time of 26534ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 1959 KB. The website uses a secure HTTPS connection with a valid SSL certificate issued by Let's Encrypt (DV type). The connection is encrypted using TLS 1.3 with the TLS_AES_128_GCM_SHA256 cipher suite and ECDSA-SHA384 signature algorithm. The certificate covers 4 domain(s) (Subject Alternative Names) and expires on 2026-08-03, which is 34 days from now. The security headers analysis reveals a score of 100/100 (excellent). The following security headers are properly configured: Content-Security-Policy, Strict-Transport-Security (HSTS), X-Frame-Options, X-Content-Type-Options, Referrer-Policy, and Permissions-Policy. All recommended security headers are in place, providing comprehensive protection against common web attacks. Our technology detection scan identified 4 technologies across 4 categories powering mattel.net. The detected stack includes Astro, React, Vite, and Google Tag Manager. The site uses Astro as its primary framework. The UI is built with React. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, mattel.net receives an overall trust score of 77/100, classified as "Likely Safe".
Evaluate trustworthiness based on age, SSL, email authentication, security headers, and blacklist status across 8 threat databases.
mattel.net Trust Score & Safety Analysis
After conducting a thorough safety and legitimacy analysis, mattel.net receives a trust score of 77/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, a valid SSL certificate issued by Let's Encrypt with 34 days until expiration, DMARC email authentication with a none policy, and a well-established domain registered for over 28.5 years, indicating long-term commitment and legitimacy. Areas of concern include: the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked mattel.net against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers. The domain is registered through MarkMonitor Inc. based in CA, with a registration date of 1997-12-23 and expiration date of 2026-12-22.
Security Headers
Blacklist Checks 8/8 Clean ✓
Rankings & Estimates
Discover every technology powering this website — from CMS and frameworks to analytics, payments, and marketing tools.
mattel.net Technology Stack & Detected Technologies
Our technology detection engine scanned mattel.net and identified 4 distinct technologies across 4 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Framework: Astro — provides the application framework and routing for mattel.net. UI Library: React — handles the user interface rendering and component management for mattel.net. Build Tool: Vite — bundles and optimizes the JavaScript and CSS assets for mattel.net. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for mattel.net. We also extracted the following tracking identifiers: Google Tag Manager container GTM-KKZXH8M. These IDs can be used to identify other websites operated by the same organization.
Tracking IDs Detected
Response time, compression, CDN usage, Core Web Vitals, and environmental impact metrics for mattel.net.
mattel.net Performance & Web Vitals Report
mattel.net delivers its homepage in 26534ms (server response time), which is considered slow by industry standards. The total page weight is 1959 KB, and we detected 17 resource requests loading assets from 3 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 0 CSS files and 0 out of 1 JavaScript files are minified. Minifying the remaining 1 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of mattel.net produces approximately 0.96g of CO₂, earning a carbon rating of F. The website's carbon footprint could be reduced by optimizing images, enabling compression, reducing third-party scripts, and leveraging caching. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 1959 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for mattel.net. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.
Complete DNS record analysis including email authentication (SPF, DMARC, DKIM), registrar details, and subdomain discovery.
mattel.net DNS Records, Email Authentication & Domain Registration
mattel.net resolves to the IPv4 address 3.33.186.135, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 2 A record(s) configured. The domain name system is managed by 7 name servers: ns1.markmonitor.com, ns2.markmonitor.com, ns3.markmonitor.com, ns4.markmonitor.com, ns5.markmonitor.com, ns6.markmonitor.com, and ns7.markmonitor.com. Having 7 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. SPF is not configured, meaning any server could potentially send emails pretending to be from this domain. This is a significant email security concern. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a none policy — a monitoring-only setting that doesn't enforce any action on unauthorized emails. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for mattel.net. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions. The domain is registered through MarkMonitor Inc. (CA). It was first registered on 1997-12-23 and is set to expire on 2026-12-22, making it 28.5 years old. Our subdomain enumeration scan discovered 2 active subdomains for mattel.net: shop.mattel.net and www.mattel.net. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.
Subdomains 2 found
TXT Records / Service Verifications 2
Content structure, media assets, cookie usage, payment methods, and social media presence for mattel.net.
mattel.net Page Content Analysis
The homepage of mattel.net contains 3 words of visible text content. This is a relatively short page — adding more descriptive content could improve search engine visibility. The page is structured with 0 H2 headings, 0 H3 headings, 0 H4 headings. The link structure consists of 0 internal links pointing to other pages on the same domain and 0 external links pointing to third-party websites. There are 1 external JavaScript files, 0 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages). Notable missing features: robots.txt and Schema.org structured data. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on mattel.net: Discover. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 3 platforms: Twitter (@scl), Instagram (@o1), and Github (@BuilderIO). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.
Payment Methods
Social Media Presence 3 platforms
Evaluate on-page SEO factors including meta tags, Schema.org markup, content metrics, social presence, and environmental impact.
mattel.net SEO Analysis, Meta Tags & Content
The title tag for mattel.net is good at 14 characters: "Mattel | About". The length is acceptable, though it may be slightly truncated in some search result displays.
The meta description is 182 characters (slightly long): "We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results.
The canonical url is correctly set to https://about.mattel.com, preventing duplicate content issues, the page language is declared as en, and a favicon is configured.
Open Graph meta tags are configured with 3/4 recommended fields: OG title ("Mattel | About ..."), OG description, OG image (social sharing thumbnail), These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol.
A Twitter Card of type summary_large_image is configured, which controls how links appear when shared on Twitter/X. The "summary_large_image" type displays a large image preview, which typically generates higher engagement rates than the basic card type.
Google SERP Preview
META TAGS & SCHEMA.ORG
META TAGS
SCHEMA.ORG & SOCIAL
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