bahoma.com

Insight: bahoma.com, a luxury home fragrance e-commerce platform, boasts an impressive trust score of 61, indicating a Likely Safe domain. With a swift response time of 16.22 seconds, the website's performance is satisfactory. The presence of modern technologies like WordPress, WooCommerce, and Google Analytics 4 suggests a well-maintained and updated digital infrastructure.

In-depth analysis reveals that bahoma.com's trust score is largely driven by its transparent SSL certificate issued by Let's Encrypt, with a strong TLS 1.3 configuration. The domain's SPF and DMARC records are also in place, demonstrating a commitment to email security and authentication. With a trust score of 61, bahoma.com can confidently operate in the e-commerce space, ensuring customers feel secure in their online transactions.

A closer look at the technology stack reveals a blend of modern and established tools. The presence of popular JavaScript libraries like jQuery, Webpack, and Vite suggests a strong focus on front-end development. Bootstrap, a widely adopted CSS framework, is also utilized. The use of Google Analytics 4 and Google Tag Manager indicates a sophisticated approach to data tracking and marketing optimization. This technology mix enables bahoma.com to deliver a seamless user experience and effectively manage its online presence.

bahoma.com delivers its homepage in 16218ms (server response time), which is considered slow by industry standards. The total page weight is 350 KB, and we detected 448 resource requests loading assets from 8 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 22 out of 49 CSS files and 41 out of 68 JavaScript files are minified. Minifying the remaining 54 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of bahoma.com produces approximately 0.17g of CO₂, earning a carbon rating of B. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 350 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for bahoma.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

The infrastructure supporting bahoma.com is robust, with an IP address of 92.113.16.231 and a registrar not specified. The domain's MX record is set to bahoma.com, indicating an in-house email solution. With 1234 words of content and 40 images, the website's page size is moderate, but the use of Gzip compression helps to optimize page load times. This infrastructure setup enables bahoma.com to efficiently manage its online operations and provide a smooth user experience.

The homepage of bahoma.com contains 1,234 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 30 H2 headings, 5 H3 headings, 0 H4 headings. The page includes 40 images. 15 images (38%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 62% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 147 internal links pointing to other pages on the same domain and 6 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 68 external JavaScript files, 49 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: Schema.org structured data (Article, ContactPoint, ImageObject, Organization, Person, Place, PostalAddress, SearchAction, WebPage, and WebSite) and RSS feed for content syndication. Notable missing features: XML Sitemap and robots.txt. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on bahoma.com: Visa, Discover, Apple Pay, Google Pay, and Klarna. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 3 platforms: Facebook (@BahomaLondon), Twitter (@BahomaLondon), and Instagram (@bahomalondon). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

bahoma.com's SEO strategy appears to be well-structured, with a focus on on-page optimization. The website's title, "Luxury Home Fragrance | Candles, Diffusers & Gifts | Bahoma," is descriptive and includes relevant keywords. The presence of 1234 words and 40 images suggests a content-rich approach, which can improve search engine rankings. However, further analysis is required to determine the effectiveness of bahoma.com's SEO efforts and identify opportunities for improvement.