exacttarget.com

We performed a comprehensive analysis of exacttarget.com on 2026-07-02. The website returned an HTTP 200 status code with a server response time of 18490ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 556 KB. The website uses a secure HTTPS connection with a valid SSL certificate issued by DigiCert Inc (OV type). The connection is encrypted using TLS 1.3 with the TLS_AES_256_GCM_SHA384 cipher suite and sha256WithRSAEncryption signature algorithm. The certificate covers 4 domain(s) (Subject Alternative Names) and expires on 2026-10-24, which is 114 days from now. The security headers analysis reveals a score of 65/100 (moderate). The following security headers are properly configured: Strict-Transport-Security (HSTS), X-Frame-Options, X-Content-Type-Options, and Referrer-Policy. However, the site is missing Content-Security-Policy and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 8 technologies across 8 categories powering exacttarget.com. The detected stack includes WordPress, Vite, Google Analytics 4, Google Tag Manager, Optimizely, Salesforce, Akamai, and Google Fonts. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, exacttarget.com receives an overall trust score of 82/100, classified as "Very Likely Safe".

After conducting a thorough safety and legitimacy analysis, exacttarget.com receives a trust score of 82/100, which places it in the "Very Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, a valid SSL certificate issued by DigiCert Inc with 114 days until expiration, SPF (Sender Policy Framework) email authentication preventing email spoofing, and DMARC email authentication with a reject policy — the strongest available setting. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked exacttarget.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

Our technology detection engine scanned exacttarget.com and identified 8 distinct technologies across 8 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. CMS: WordPress — manages the content and page structure for exacttarget.com. Build Tool: Vite — bundles and optimizes the JavaScript and CSS assets for exacttarget.com. Analytics: Google Analytics 4 — tracks visitor behavior and provides traffic insights for exacttarget.com. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for exacttarget.com. A/B Testing: Optimizely — enables experimentation and conversion optimization for exacttarget.com. CRM: Salesforce — manages customer relationships and sales pipelines for exacttarget.com. CDN: Akamai — accelerates content delivery by caching assets at edge locations worldwide for exacttarget.com. Fonts: Google Fonts — delivers web fonts for typography for exacttarget.com. We also extracted the following tracking identifiers: Google Tag Manager container GTM-WRXS6TH. These IDs can be used to identify other websites operated by the same organization.

exacttarget.com delivers its homepage in 18490ms (server response time), which is considered slow by industry standards. The total page weight is 556 KB, and we detected 1169 resource requests loading assets from 43 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 457 CSS files and 1 out of 19 JavaScript files are minified. Minifying the remaining 475 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of exacttarget.com produces approximately 0.27g of CO₂, earning a carbon rating of C. This is an average carbon footprint. Optimizing images and reducing unnecessary scripts could further improve this score. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 556 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for exacttarget.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

exacttarget.com resolves to the IPv4 address 68.232.203.119, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 1 A record(s) configured. The domain name system is managed by 4 name servers: dns1.p02.nsone.net, dns2.p02.nsone.net, dns3.p02.nsone.net, and dns4.p02.nsone.net. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for exacttarget.com is handled by pphosted.com with 2 MX records configured: mxa-00177002.gslb.pphosted.com and mxb-00177002.gslb.pphosted.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for exacttarget.com. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions.

The homepage of exacttarget.com contains 1,700 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 84 H2 headings, 35 H3 headings, 6 H4 headings, 0 H5, and 14 H6 headings. The page includes 106 images. 63 images (59%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 41% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 508 internal links pointing to other pages on the same domain and 50 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 19 external JavaScript files, 457 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: Schema.org structured data (Answer, FAQPage, Product, Question, and WebPage). Notable missing features: XML Sitemap and robots.txt. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on exacttarget.com: Discover. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates.

The title tag for exacttarget.com is well-optimized at 43 characters: "Engagement Marketing Platform. | Salesforce". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 145 characters (well-optimized): "Engagement marketing tools from Salesforce help you build customer relationships efficiently with personalized marketing...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.salesforce.com/marketing/engagement/, preventing duplicate content issues, the page language is declared as en, the meta robots directive is set to index,follow,max-snippet:-1,max-image-preview:large,max-video-preview:-1, and a favicon is configured. Open Graph meta tags are configured with 4/4 recommended fields: OG title ("Engagement Marketing Platform...."), OG description, OG image (social sharing thumbnail), OG type (article). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. The site implements Schema.org structured data with the following types: Answer, FAQPage, Product, Question, and WebPage. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.